There are hundreds of companies providing life insurance across America, and when you’re in the market for coverage it helps to know about as many of them as possible.

Though it’s often thought all life insurance providers work in the same way, offering roughly the same policy types, that’s no longer true.

In today’s competitive life insurance market, insurance companies are increasingly servicing very specific customer niches.

For example, in my review of United Home Life, you’ll see that this is a company that specializes in offering a simplified application process – often with no medical exam required – as well as coverage for diabetics and very flexible final expense policies. [Read more…]